Moffitt Cancer Center

Mission: Develop A Single Media Platform

The H. Lee Moffitt Cancer Center is a nationally recognized, leading cancer research institute and hospital that was seeking to share its video content with other hospitals and drive visitors to its website.

Founded in 1986 in Tampa, Fla., Moffitt is listed in U.S. News & World Report as one of “America’s Best Hospitals” for cancer prevention and treatment. It includes more than 200 private patient rooms, the Southeast’s largest Blood and Marrow Transplant Program, clinical facilities, outpatient treatment programs that record more than 320,500 visits a year, the Moffitt Research Center, and locations in the community for screenings and prevention programs.

Over the past 15 years, AVI-SPL has partnered with Moffitt to outfit more than 60 meeting spaces as well as several auditoriums and to design its video conferencing infrastructure. AVI-SPL continues to partner with Moffitt regularly to refresh technology and plan its communications roadmap.

In late 2010, Moffitt asked AVI-SPL to develop a single media platform to share content with patients and visitors as well as a broad network of clinicians and sites. The system needed to replace current static signage but also quickly and easily translate a 25-year archive of analog content into a streaming video format. Moffitt’s new media platform had to be future proof as well as backwards compatible.

Action: Creating “Moffitt On Demand”

AVI-SPL implemented Cisco Show and Share, which the client relabeled “Moffitt on Demand.” This solution enables Moffitt to share its library of videos with patients and staff over the campus network, as well as with other hospitals and specialists on the public Internet.  We also implemented Cisco Digital Signs, so that up-to-the-moment information can be shared on the main campus, as well as around the state at satellite locations and affiliate hospitals. Moffitt messaging is diverse – from wayfinding to patient care guides, cancer prevention tips, emergency notifications, medical training and clinical research findings.

Impact: Extraordinary Responses

The ability to quickly and easily share valuable research findings, lectures or archive materials with the community of cancer researchers, clinicians and doctors takes Moffitt’s role as a steward of cancer research and treatment development to new heights.

Moffitt can now design, deliver and manage a library of digital content from a centralized system. This system can connect their message to more than 40 high-resolution, large-format monitors throughout the campus at the click of a button.

Thanks to Cisco’s MXE3500 (Media Experience Engine), the Moffitt IT team is free from the time-consuming and manual process of transcoding from one format to another.

The MXE3500 also enables Moffitt to specify templates for watermarks, trailers, bumpers, and captions for all video being shown on signs or online.

“The feedback has been nothing short of extraordinary,” says John Maass, manager of conferencing technology at Moffitt. “Many of our patients have stated that they’ve been waiting for this to happen at Moffitt for some time.”