Executive Team

Executive Team

John Zettel - CEO

John Zettel

Chief Executive Officer

John Zettel leads AVI-SPL by setting goals, shaping and sharing company values, and helping plan the strategy that keeps AVI-SPL providing the industry’s best AV and video communications solutions and services. He works closely with the executive leadership to develop goals, plans, and policies.


Steve Palmer

Chief Financial Officer

Steve Palmer has the high level of character, respect, and integrity that AVI-SPL thrives on in its collaborative environment. He brings an invaluable combination of strong finance/accounting knowledge, significant involvement in M&A activity, and experience implementing new financial systems (e.g. ERP) to support our company infrastructure.

Jeff Davis - COO

Jeff Davis

Chief Operating Officer

Jeff Davis leads the AVI-SPL’s operations, procurement, and services functions. Davis focuses on investing in the company’s technical resources in order to enhance training and staffing. He also concentrates on quality control to ensure the company is exceeding client expectations with all deliverables.

Steve Benjamin - EVP

Steve Benjamin

Executive Vice President

Steve Benjamin joined legacy AVI in 1997. In his leadership role as executive vice president for AVI-SPL, Steve is responsible for the following: contract management and negotiation, departmental financial oversight, production-related issues, real estate and insurance transactions, and corporate special projects.


Martin Schaffel - AVI Founder

Martin Schaffel

AVI Founder

Martin Schaffel founded legacy Audio Visual Innovations, Inc. (AVI) in 1979. He began his career in management with a national retailer and later joined a large office products distributor. He then built a successful business in the sale of audio-video communications products and services to corporate, education, healthcare, military and government markets worldwide. Today that vision is known as AVI-SPL.

Chad Gillenwater - SPL Founder

Chad Gillenwater

SPL Founder

Vice Chairman Chad Gillenwater is responsible for developing worldwide growth strategies, assembling a top management team, and providing the guidance that will maximize the value of AVI-SPL.