Make Them Look: 8 Keys to Captivating Content

Lisa Cohen knows a lot about digital signage––and, most importantly, how to create engaging content that people actually want to look at. The erstwhile program manager for environmental media for the financial news, data and technology behemoth Bloomberg LP, over the course of her 13 years with the company she has been involved in developing both inward and outward-facing content for the organization’s headquarters in New York, N.Y., and its satellite offices around the globe. Read more about captivating content for digital signage.