Impact of Digital Signage on Business
Digital signage has grown into an essential part of any corporate institution’s visual communication efforts. As an attention-grabbing medium, digital signage is a key component in every technologically forward company. During this engaging session, Four Winds International (FWi) Senior Sales Engineer R. Craig Boatman and International Partner Sales Manager Farah Hedwig will demonstrate how to make digital signage work for you and your organization by attracting the attention of customers and employees. Their talk will include a discussion of several popular applications being used by companies throughout the country.
About the presenter
R. Craig Boatman is a senior sales engineer with the higher education team at FWi, an industry-leading software company in the digital signage industry. He works with universities and colleges, showing them how FWi can meet their application needs. Craig has also worked as a signage architect, and built signs for some of FWi’s high-profile clients (Hard Rock Punta Cana, Boise State). Prior to joining FWi, Craig spent his sales career with JD Edwards/Oracle.
Farah Hedwig is manager of international partners at FWi, and is responsible for training and support. Prior to joining FWi, Farah worked in sales, marketing, finance and management at companies including G&K Services, Turning Point and PCS Communications.