The Holistic Approach to AV

Dale Bottcher, executive vice president of sales and marketing at AVI-SPL, noted that the days of sales engineers focusing client discussions on specific technical components are over. “We’re really focused on the end user experience and the business outcomes or...
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ASK THE BOARD: Hand-Holding During Systems Integration

How much “hand-holding” do you have to have on your digital signage system, from “stock” software to fully automated integration to a third-party system? Where do you fit, and how much do you have to monitor? AVI-SPL’s Richard Daughtery shares his thoughts. Read...
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