AutoCanada recently acquired the Grossinger Auto Group in Chicago, which includes 14 dealerships. The company sought an innovative and personal way to announce the ownership change to those who would be directly affected. AutoCanada’s newly appointed Vice President of Business Technology, Shaun Guthrie, approached AVI-SPL in search of a quick solution. When AVI-SPL recognized AutoCanada’s need for a high-quality, live webcast, AVI-SPL’s broadcast video division, VideoLink, was their first call.


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