“We speak to a lot of corporate AV clients at an enterprise level and what we’ve seen is a maturity of AV within the IT space. Technology had often driven the behaviour and strategy within a company. Now that’s been flipped, and the business strategy is driving the technology selection and implementation. In marketing communications, content is now driving AVR (audio video resources) and the communications strategy within IT is now driving the AV within the business. That’s not true throughout the whole industry, but it certainly is a trend at the enterprise level.” Read more from this article here.