Think of streaming media as video or audio content sent in compressed form over an IP network and played immediately, rather than being saved to the hard drive. With streaming media you can communicate, educate, and entertain over your IP network, and the user doesn’t have to wait to download a file to play it. Users can pause, rewind or fast-forward, just as they could with a downloaded file, unless the content is being streamed live.
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Advantages of streaming media:
- Makes it possible for users to take advantage of interactive applications like video search and personalized playlists
- Allows content deliverers to monitor what visitors are watching and how long they are watching it
- Provides an efficient use of bandwidth because only the part of the file that’s being transferred is the part that’s being watched
- Provides the content creator with more control over his intellectual property because the video file is not stored on the viewer’s computer. Once the video data is played, it is discarded by the media player
Streaming media is more popular than ever, as both consumer and enterprise users increase content consumption – whether audio, video, or multimedia. The content can be delivered in real-time (live) or on-demand.
- Platforms that enable delivery over multiple devices such as tablets, computers, smartphones, gaming systems, and Blu-ray
- Growth in demand for streaming in corporate and higher education
- On-demand video services that avoid investments in hardware
- Streaming media is being used for collaboration, e-learning, and advertising
- Personalization that creates brand awareness
- 4K resolution that allows for large, captivating images and messages