Boston TechXchange

Fenway Park
May 23, 2018

Register Here

Discover the Steps to Improving Workplace Engagement…

IT, Real Estate, and Technology Leaders Share Strategies

You’ve heard about workplace transformation, the evolution of the workforce, the impact of millennials, and the strategies to improve workplace engagement and productivity. You might have even been asked to address these concepts at your organization. Now is your chance to find out how to take that next-perhaps first- step toward an improved workplace.

If you’ve been tasked to do more with less, increase business agility, or help create the workplace environment that gives people the tools to innovate and collaborate, treat yourself to a valuable day of learning from experts and networking with peers- where the lunch is on us.


Fenway Park

20 Yawkey Way,
Boston, MA 02215

Join Our VIP Park Tour

Don’t miss out on a tour of Fenway Park to add even more excitement to the day. This tour will be by registration only and require visits to all of our partners during expo hours.

Reserve your spot by adding “VIP Park Tour” onto your registration!

Why You Should Attend

  • Improve your workplace engagement through space, design and technology
  • Learn how to apply better work experiences in your organization
  • Learn about the latest technology to streamline workplace collaboration
  • Meet with peers and share challenges/solutions
  • Get expert advice on your specific workplace challenges
  • Prize drawings throughout the day
Register Here

*Register today and attend for a chance to win a pair of Red Sox tickets (Private Suite!)


8:00 a.m.
Light Breakfast for Guests
9:00 a.m.
Welcome by John Zettel, CEO, AVI-SPL
9:15 a.m.
Keynote Presentation: The Future of Work Will Change Everything by Amanda Kross of Jones Lang Lasalle
10:00 a.m.
Turning Ideas Into Reality, by Dale Bottcher, Executive Vice President, Sales and Marketing, AVI-SPL
10:15 a.m.
Question and Answer Panel: Pros and Cons of Open Collaboration Spaces in the New Workplace
10:45 a.m.
11:00 a.m. - 3:00 p.m.
Sponsor Expo
12:00 p.m.
Networking Lunch
3:00 p.m.
VIP Tour *if applicable

Prize Drawings Throughout the Day

“This event was spot on with the tech we are looking for in our conference rooms.”

“Great assortment of vendors with awesome technologies to share.”

“I found it very helpful being able to talk face to face with our regional sales representative.”

“Excellent perspective for future trends.”


John Zettel

Chief Executive Officer, AVI-SPL

John Zettel leads AVI-SPL by setting goals, shaping and sharing company values, and helping plan the strategy that keeps AVI-SPL providing the industry’s best AV and collaboration solutions and services. He works closely with the executive leadership to develop goals, plans, and policies.

Dale Bottcher

Executive Vice President, Sales and Marketing, AVI-SPL

Dale is the global head of sales and marketing for AVI-SPL, applying more than 17 years of sales and operations leadership to his role. Dale works closely with his teams to align the AVI-SPL brand with our go-to-market approach and the ever-evolving needs of our customers. He champions customer experience, enabling the sales organization to deliver better outcomes for our customers' complex collaboration needs with a focus on delivering a consistent and scalable end-user experience.  Dale is passionate about sales strategy, customer relationship building, and program development.

Katie Rodrigues

Vice President, Jones Lang Lasalle

Katie has worked closely with companies to develop workplace strategies, incorporating multiple perspectives by engaging employees and leaders through the process. Katie knows how to align culture, work practices, technology and business strategies to help clients achieve their workplace goals, and has experience developing and leading change management programs to support a successful transition.

John Rocca

Managing Director, Jones Lang Lasalle

Mr. Rocca is a subject matter expert in assisting companies with portfolio strategy, location footprint, site selection, workplace strategy, and economic incentive negotiations. He works with companies to design and implement business strategy, portfolio management, and develop occupancy strategy.

Amanda Kross

Senior Vice President, Jones Lang Lasalle

Amanda Kross is a Senior Vice President within the Consulting group and is based in the New York office. Amanda leads the Workplace Strategy Practice in the Americas Northeast Region. Amanda has over 10 years of experience developing integrated space, service, and organizational solutions that improve business operations, employee productivity, and customer experience. By approaching real estate as a business driver, Amanda develops enterprise-wide space strategies that focus on improving employee health, productivity, and engagement while achieving business goals and objectives.

New England Leadership Team

Alberto Ayulo

Regional General Manager - Northeast, AVI-SPL

Across areas like construction, logistics, healthcare, finance, and manufacturing, Alberto Ayulo is a business leader with proven success implementing world-class management and organizational strategies. Prior to joining AVI-SPL, Alberto held multiple management positions across military and corporate sectors. At Johnson Controls, where he attained progressively higher management positions, Alberto increased revenue, improved business processes, and increased operational efficiency.  In each of his management positions, Alberto has aligned tactics and strategies with company objectives. In his current position, Alberto oversees full P&L responsibilities for 180 employees throughout the Northeast region. Please feel free to contact Alberto at

Rob Kunz

Sales Manager, New England, AVI-SPL

Rob’s passion is solving business problems through technology. Over his 20 years in the AV/IT industry, he has delivered best-of-breed solutions to customers that include small to medium-size businesses through Fortune 500 companies. His experience with organizations such as Oracle, IBM, BT Conferencing, and AMX/Harman give Rob valuable insight into the complex demands of leading deployments. Rob's track record of success is based in his belief that delivering value and building relationships are key to success in today’s fast-paced, technology-driven environment. Please feel free to contact Rob at

Roy Crandall

Regional Operations Manager, Northeast, AVI-SPL

Roy Crandall has more than 20 years of professional experience in operational and general management leadership, with a focus on deploying and sustaining integrated technology solutions. He has led complex enterprise-level collaboration technology deployments from design through construction and sustainment.  Roy leads and directs processes, programs, bests practices and staffing to align with business units, internal and external.  Roy improves the client experience and satisfaction by determining needed data points, analytics, logistics, delivery process and development. He has inspired a culture of excellence through mentoring staff, encouraging training, setting expectations and implementing new operations processes and staff structure to be scalable for substantial future growth. Please feel free to contact Roy at