Briefing center managers must protect the well-being of visitors and employees while still providing a compelling user experience. Explore these six ways to promote health and safety in your customer experience centers.
Update Your Reception and Welcome Practices
You can show your commitment to safety and put visitors at ease as soon as they arrive in your experience center by adding layers of precautions.
- Have virtual or video-enabled greeters and live chat options to limit direct contact with guests.
- Provide hands-free check-in via mobile app or a kiosk with a QR code scanner. Avoid the use of touch screens or tablets, if possible.
- Use thermal imaging to detect at-risk guests.
- Post your updated cleaning and sanitizing procedures on your digital signage screens and mobile app notifications.
- Prepare staff to answer visitor and employee questions regarding enhanced health and safety measures.
Implement digital wayfinding and automated scheduling
Once a guest completes your welcome process, deliver wayfinding instructions to a mobile device or via digital signage. Recorded audio tours must be delivered via mobile app as well. Eliminate the use of paper maps and schedules, and headphones, and other shared devices.
For 3D or other exhibits that require gear such as glasses or visors, consider single-use disposable options. Alternatively, use equipment once daily to allow for deep cleaning during off-hours.
Social distancing may be a prolonged or permanent way of life in experience environments. Automate staff schedules to limit how many people will work each shift. This will help ensure your employees can comply with social distancing requirements. Communicate guidelines to all employees and identify which managers will monitor compliance among employees and visitors.
Leverage intelligence from IoT applications
If your center hasn’t fully adopted IoT applications, now is the time to put this technology to work for you. Automated tasks that promote health and safety among staff and guests include:
- Employing sensors to monitor visitor density and alert staff if areas are approaching capacity
- Adjusting the experience center environment based on occupancy patterns (lighting, HVAC, on/off of technology)
- Wrapping virtual concierge services into one workflow – invite, schedule, greet, preset experience content and technology, assign seating, deliver catering, etc.
Strengthen your cleaning regimen
Keeping public spaces “clean” has taken on new meaning amid COVID-19. Clean and sanitize your shared technology devices, demonstration areas, communal areas, and restrooms before you open your doors and several times each day. Pay extra attention to touch screens, and other devices visitors handle multiple times a day. You may need to alter your business hours to allow ample time for deep cleaning as needed.
Communicate with staff regularly
Maintain an open dialog with your teams to answer questions and listen to feedback and ideas. They are your eyes and ears on the floor and can identify potential problems or confirm that your new guidelines are working as expected. Offering anonymous employee surveys online can encourage open responses from your team.
Offer Virtual Experiences and Events
Consider if you can offer meaningful experiences to visitors in the comfort of their homes to keep staff and visitors safe. Ways to deliver virtual events include:
- Deliver virtual reality simulations and exhibits for users online
- Create virtual conferences, 360 tours, or product demonstrations
If you need assistance getting your experience environments and briefing centers ready to promote health and safety for employees and guests, the AVI-SPL team is here to help. We can also produce your virtual tours and conferences. Contact us online now or call your local office.