Our people and culture
Since our humble beginnings, AVI-SPL set out to be a different kind of company. One that understands that human connection is the engine that keeps us all driving forward. We provide that connection for our customers through digital workplace collaboration technology and for our employees with a family-like atmosphere for all to thrive, have fun, and feel cared about every day.
Throughout our locations around the world we see each other as a close-knit team, a family, working toward a common goal: an exceptional and meaningful customer experience.
Our core values
AVI-SPL is a digital workplace services provider who works with organizations globally to improve team collaboration and unlock new business value.
To provide organizations worldwide with transformative technology to create meaningful experiences and brand value. With a passionate and dedicated team, we design, build, manage, and support collaborative workplace environments that bring people together and spark success.
Chief Executive Officer
John Zettel is responsible for defining and overseeing the strategic direction of AVI-SPL. A 20-year company veteran, he champions the importance of strong leadership in both the company and the communities it serves, putting AVI-SPL’s shared values of character, teamwork, knowledge, responsibility, and respect at the core of every decision.
John works closely with the leadership team to promote the company vision and to drive key transformational objectives. Through his unwavering focus on building strong employee and customer relationships and operational excellence, AVI-SPL is widely recognized as the leading digital workplace services provider in the world. John received his bachelor’s degree from Florida State University.
Chief Financial Officer
Steve Palmer plays a key role in the growth and strategy of the company, including maximizing long-term shareholder value and ensuring a balanced portfolio of growth initiatives. He oversees all aspects of AVI-SPL’s financial functions, including accounting, financial planning and analysis, M&A activities, implementation of new financial systems, and investor relations.
Prior to joining AVI-SPL, Steve was the chief financial officer at PMSI, Inc. He received his bachelor’s degree from California State Polytechnic University – Pomona.
Chief Operating Officer
John Murphy drives strategies and business models that create advantages and improve business outcomes for global clients and their new, innovative workplaces. He leads teams responsible for providing best-in-class offerings and world-class project installation and service delivery.
John was most recently with renowned real estate firm CBRE as a chief operating officer of the organization’s Global Workplace Solutions Division. After serving in the United States Military, John received his MBA from Harvard Business School, holds a master’s degree from Northwestern University, and a bachelor’s degree from the University of Notre Dame.
Executive Vice President
Steve Benjamin executes the strategy, business growth, and performance improvement initiatives to support the company’s ecosystem of partner, industry, and customer-facing relationships and functions.
He leads teams responsible for contract management and negotiation, departmental financial oversight, production-related issues, real estate and insurance transactions, and corporate special projects. Steve received his bachelor’s degree from Yale University.
Executive Vice President, Sales & Marketing
Dale Bottcher is responsible for linking AVI-SPL’s innovations, products, programs, and services to build awareness, drive brand affinity and loyalty, and enhance the company’s world-class customer experience.
He leads the global sales and marketing teams to grow and nurture the company’s customer relationships by meeting their evolving needs and delivering on a consistent and scalable end-user experience. Dale received a bachelor’s degree from Carthage College.
Executive Vice President, Technology and Solutions
Tim Riek oversees product and solutions development, bringing innovation and intelligence to AVI-SPL and its customers. He also leads the Services and Systems Solutions team and global procurement strategies, enabling greater cross-functional efficiencies, evolving solutions, and the operational readiness to deploy and support them.
Tim joined the company in 2002, most recently serving as Senior Vice President, Service Operations, until 2020. He received an MBA from the University of Tampa – John H. Sykes College of Business, and a bachelor’s degree from Stetson University.
AVI-SPL began as Audio Visual Innovations in Florida in 1979 by selling Kroy lettering machines, a new, efficient way to standardized labeling and display of information for architects, engineers, educators, and others. Since our grassroots beginnings, we’ve dynamically evolved into a global company that designs, deploys, manages, and supports digital workplace communications and collaboration technology and services. We work with today’s most renowned companies in more than 100 countries.
Dedication to workplace innovation
Throughout our history, our focus remained innovative workplace solutions that support our customers’ goals and create new brand value for them. AVI-SPL was the first in the industry to offer projection displays via ecommerce, with ProjectorPeople.com in 1999, and the very first integrator to receive the InfoComm International APEx provider of excellence certification. As the pace of technology releases accelerate and the scale grows exponentially, so do we. What was once a custom boardroom is now a virtual meeting space powered by cloud conferencing. Count on AVI-SPL to deliver your future digital workplace – today.
As a global provider of digital workplace services, we believe we have an opportunity and obligation to positively impact the world. We reflect these beliefs in the approach and policies we’ve instituted in the following focus areas:
Protecting our environment
AVI-SPL understands the importance of protecting our natural environment and applies the power of technology to create a more sustainable future. The resources we provide help connect the world through innovative collaboration solutions that transcend boundaries. We partner with vendors who share our green initiatives, as well as with e-Smart Recycling to recycle or refurbish and reuse our equipment, donating refreshed technology to elementary after-school programs for at-risk children.
Creating a more prosperous future for children
We believe all children should have the same opportunities to succeed now and in the future. This is why AVI-SPL partners with Feeding Children Everywhere and donates to important causes like Stuff the Bus and Cereal for Summer. It’s one way we can help children around the world get the supplies and nourishment they need to reach their full potential.
Diversity and inclusion
AVI-SPL is an equal opportunity employer that embraces people of all races, genders, disabilities, cultures, sexual orientations, among many other amazing differences that make us unique and valued. We recognize the positive impact of cultural diversity in the workplace – from happier teams to improved problem solving.
Educating the next wave of experts
We are actively working with our industry to build awareness for our industry, generate excitement for our industry among high school and college students, to provide a much-needed influx of new talent to our unique industry. AVI-SPL regularly attends career fairs, offers valuable internships, and offers world-class learning and development to groom our future leaders.
Supporting the communities where we live and work
Our company creates opportunities and encourages employees to volunteer in the communities they live and work. We hold our annual AVI-SPL Gives Back Day every summer, asking each of our worldwide locations and employees to volunteer their time and help their local communities. This includes working at local food banks, serving food at a local shelter, cleaning and maintaining local animal shelters, preserving a local park, and much more.
Other causes we support:
- Red Nose Day
- Susan G. Komen Breast Cancer Foundation
- NSCA Foundation for PASS (Partner Alliance for Safer Schools)
- Holiday toy drive
- Quarterly blood drives
- Many more