Feb 13, 2026
Tampa, FL — February 4, 2026 — AVI-SPL, the leading global provider of digital enablement solutions, today announced a major strategic investment in artificial intelligence through a new executive advisory engagement with Sol Rashidi, widely recognized as the world’s leading Chief AI Officer and a global authority on enterprise AI transformation.
The announcement comes ahead of Rashidi’s keynote address at Integrated Systems Europe (ISE) 2026, where she will take the main stage to discuss the future of AI in business and technology. Through this relationship, Rashidi will advise and guide AVI-SPL’s executive leadership team on the opportunities, risks, and practical applications of AI across customer solutions, operations, and employee experience.
“AI is not a future initiative for us; it is a strategic priority today,” said Julian Phillips, Senior Vice President and Managing Director, XTG at AVI-SPL. “Our customers are already asking us how to use AI in practical, responsible ways to improve experiences, operations, and outcomes, and we are already exploring multiple business cases and applications. Partnering with Sol ensures we are not just experimenting, but building a disciplined, enterprise-ready approach to AI that creates real value.”
A Strategic Investment in Leadership, Not Just Technology
AVI-SPL has made AI a core pillar of its long-term strategy, recognizing that artificial intelligence will fundamentally reshape how organizations design, manage, and experience technology-enabled spaces. The engagement with Sol Rashidi represents the company’s first major strategic investment in this area and signals a commitment to approach AI with both ambition and discipline.
Rather than focusing solely on automation or incremental efficiency gains, Sol’s will help AVI-SPL define how AI can responsibly and meaningfully enhance customer experiences, improve service delivery, strengthen operations, and empower employees across the global organization.
Advancing Thought Leadership at the Industry’s Biggest Stage
Rashidi is widely known for her work leading AI transformations at global enterprises and for shaping how organizations move from experimentation to real, scalable impact. Her keynote at ISE 2026 is expected to be one of the most closely watched sessions of the show.
AVI-SPL’s AI strategy is focused on leadership and outcomes, not technology for its own sake. Rashidi is best known for her work helping global enterprises operationalize AI responsibly and for creating the Human Amplification Index™ (HAI™), a framework that measures whether AI is genuinely increasing human capability rather than simply accelerating activity.
“Most organizations are still talking about AI in theoretical terms,” said Sol Rashidi. “AVI-SPL is focused on applying AI at enterprise scale, with the right guardrails, and with a clear focus on amplifying human contribution. Our work together will focus on moving from experimentation to execution in a way that builds trust and delivers real outcomes.”
From Experimentation to Enterprise Impact
Through this engagement, Rashidi will work directly with AVI-SPL’s executive team to help shape AI strategy, governance, and prioritization across the business. The focus will include customer-facing solutions, managed services and operations, internal productivity, and long-term innovation.
“This is not about chasing hype,” Phillips added. “It is about building a thoughtful, enterprise-grade approach to AI that strengthens our business, our customer outcomes, and our industry leadership.
About Sol Rashidi
Sol Rashidi is a globally recognized AI executive, former enterprise Chief AI Officer, and one of the most influential voices on how organizations deploy artificial intelligence at scale. She has led more than 200 AI initiatives across Fortune 100 and global enterprises, translating emerging technologies into measurable business impact through disciplined execution, governance, and human-centered design.
Rashidi is the creator of the Human Amplification Index™ (HAI™), a framework designed to help organizations measure whether AI is genuinely enhancing human capability, decision-making, and workforce effectiveness, rather than simply increasing automation or activity.
A frequent keynote speaker at major global forums, Rashidi is known for her practical, no-nonsense perspective on enterprise AI, data strategy, and leadership in the age of intelligent systems. She is also a best-selling author and advisor to executive teams and boards navigating the organizational, ethical, and operational realities of AI transformation.
All media or press please contact:
Eric Barie
Senior Vice President, Marketing
Email: eric.barie@avispl.com
Merie Browne
Sr. Mgr. Field Marketing
Email: merie.brown@avispl.com
