Sep 2, 2025
GLOBAL LEADER AVI-SPL EXTENDS THEIR PRESENCE IN SOUTHWEST US
View moreDec 3 - 2025

AVI-SPL is implementing a unified operating and leadership model across Europe to simplify engagement for enterprise customers and accelerate the delivery of digital workplace solutions across the region. The approach aligns all European markets under one strategic direction led by Michael Kellaway, newly appointed Managing Director for Europe.
Michael previously led the UK and Ireland business through a significant turnaround that produced record revenue growth, stronger operational discipline, and higher customer satisfaction. His track record and customer-centered leadership position him to guide AVI-SPL’s next phase of European integration and growth.
Customer-Centered Integration
Enterprises across Europe continue to face greater complexity in managing hybrid work, collaboration platforms, and multi-country technology deployments. Customers have been clear about what they need: fewer handoffs, more consistency, and a single accountable partner who can deliver the same experience in every location.
AVI-SPL’s unified European model responds directly to that demand. It creates:
This structure improves predictability, speed, and reliability for organizations executing workplace transformation programs at scale.
“Our customers are driving this change,” said Michael Kellaway, Managing Director, Europe. “They are redefining how their teams collaborate and how work gets done. Our goal is to remove complexity and ensure every interaction with AVI-SPL feels unified, responsive, and efficient.”
Built for Enterprise Scale
The integrated model strengthens AVI-SPL’s ability to support global digital workplace programs. Key advantages include:
AVI-SPL already supports many of the world’s largest brands, and this model enhances its ability to meet rising demand for standardized workplace technology across Europe.
“Our customers need a partner who can support them across Europe with consistent quality and speed,” Kellaway said. “This structure delivers that, backed by the scale of a global leader.”
Strengthening International Alignment
The European transformation aligns with ongoing global expansion under the leadership of Jeff Faber, Senior Vice President, International. Michael Kellaway will report directly to Jeff to ensure Europe’s strategy remains fully integrated with AVI-SPL’s global delivery model and customer commitments.