Congratulations to Patricia Murkowski! We’re excited and honored to share that CRN®, a brand of The Channel Company, has named AVI-SPL’s Patricia Murkowski, Director of Partner Alliances, to the Women of the Channel list for 2024.
A channel industry veteran for over 20 years, Murkowski joined AVI-SPL through the Whitlock merger in 2020. Her channel career has taken her to a manufacturer, distributor, reseller, and now, the world’s largest global audio-visual integrator.
During her tenure at AVI-SPL, Murkowski’s accomplishments include assisting multiple global partners in growing their businesses and improving alignment within AVI-SPL. She works with partners to develop their go to market and marketing initiatives to provide a pathway to grow their business and strengthen their brand.
“Over the course of my career, I always challenged the “why”. Often times processes are in place longer than beneficial because no one challenges the why and/or offers a better solution. I have always kept the partners’ and customers’ needs top of mind when I present alternative solutions.” Murkowski said.
Murkowski also works to empower others in the industry. “Being a woman in leadership today, I have used my position to elevate other women’s contributions. I became the woman leader and mentor that I wished I could have known when I started in the channel in 2001. I’m honored to be recognized alongside so many accomplished leaders on the CRN WOTC list for 2024.”
About the Women of the Channel List
Every year, CRN highlights women from vendor, distributor, and solution provider organizations whose vision and leadership have a beneficial influence on the technology industry. The CRN 2024 Women of the Channel honorees are creative, strategic leaders who show ongoing commitment to using their skills to innovate and drive success for their partners and customers.
With this recognition, CRN honors these women leaders for their unwavering dedication and commitment to furthering channel excellence.
“It is a great privilege to honor the remarkable achievements of these women leaders in the IT channel,” said Jennifer Follett, VP, U.S. Content and Executive Editor, CRN at The Channel Company. “Each woman on the list has demonstrated a deep commitment to innovation and leadership that advances their organizations and drives transformation and success across the IT channel.”
The 2024 Women of the Channel list is featured in the June issue of CRN Magazine, available online now. Visit www.CRN.com/WOTC for more details and the full list of winners.
