In this episode of The Collaboration Space, Gregg Apirian, Chief Experience Officer for Korbyt, chats about 3 ways to boost employee engagement. Gregg shares ways to drive employee engagement through omnichannel communications, targeting, and personalization, and analytics.
Watch the podcast to learn more.
Global employee engagement is low
Gallup defines employee engagement as, “the involvement and enthusiasm of employees in their work and workplace.” Their recent survey found that only 20% of global employees and 36% of US-based employees are actively engaged with their work. Gallup’s historical research demonstrates that “engaged employees produce better business outcomes than other employees—across industry, company size and nationality, and in good economic times and bad.”
There are some companies who are following best practices and are attaining higher employee engagement, but this is a problem that’s not going to get better without some effort.
The return to office transition is a great time to revisit your company’s employee experience. Here are 3 ways to boost employee engagement.
1. Embrace an omnichannel workplace communications strategy
To improve employee engagement, you need to be able to reach employees. If everyone used a desktop computer in the office, it would be a lot easier to present messages and engage with your employees. But the problem today is how do you reach everyone, including front line employees and remote workers?
An omnichannel approach enables you to create and publish content once and deliver it to employees on their channel of preference (e.g. digital signage and room scheduler displays, desktop and mobile devices, and even their email inboxes). Companies can’t reach all of their employees when they are only trying one avenue of communication.
2. Target and personalize employee communications
Engagement comes from relevancy. If you send the same message to everyone, regardless of the size of the organization, it won’t have the relevancy needed to drive engagement. Gregg Apirian suggests that instead of sending one message to all employees and expecting that they will all interact and respond to it the same way, companies should send targeted messages to different locations, departments, and job types.
Before you can start sending personalized content, you need to make sure your data is ready. Clean data allows you to target and deliver that relevancy for each employee. Next, you should thoughtfully link the content you send with the outcome you want. For example, do you want them to view something? Do you want them to take action? Know your audience and what responses you can expect.
3. Use analytics to understand and improve engagement
Once you’ve mapped out which channels you want to use and identified how you want to target and personalize your messages, you need a way to analyze how your communications are resonating with employees. You should be able to report on who you are reaching, how they engage, and ultimately how content performs across channels and audiences.
Watch the podcast to learn more about how the Korbyt workplace experience platform can help you implement an omnichannel communication strategy, create targeted, personalized content, and report on relevant engagement metrics.
Start improving employee engagement
If you’re ready to increase the involvement and enthusiasm of your employees, let’s talk about Korbyt employee engagement solutions. Get in touch with AVI-SPL today.