HSBC Jumeirah Case Study

AVI-SPL Middle East transforms a flagship branch into a model for future-ready banking, innovation, and sustainability.

Organization

HSBC Jumeirah

Location

Dubai, UAE

Market

Financial Services

Solutions

Appspace, Draper, Epson, Legrand AV, LG, Logitech, Neat, Q-SYS, Sennheiser, Shure, Zoom

HSBC UAE provides personal and business financial services via its International Wealth, Premier Banking, and Corporate and Institutional Banking businesses. Its Jumeirah branch is a premier center for global banking and financial services.

New HSBC Jumeirah Vision Sparks a Digital Banking and Workplace Experience Refresh

HSBC set out to modernize its Jumeirah branch with a clear vision. The goal was to create an engaging customer experience and a smarter, more collaborative workplace.

The financial services leader turned to AVI-SPL Middle East to design, deploy, and manage a workplace technology refresh that:

Enhances customer engagement

Elevates brand awareness

Supports HSBC sustainability standards

Meets the aesthetic of the new office design

Dinesh Babu, AVI-SPL Middle East’s Account Manager, explained, “Through discussion with IT and our dedicated design engineer, we tailored a comprehensive solution for Jumeirah’s ground and first floors. We launched this solution in two phases.”

Phase 1: Ground floor – Experiential Technology for an Exceptional Customer Experience

Reception

The moment visitors step into the bank’s open-concept reception area, they are greeted by a wall-mounted LG LED video wall that tells the HSBC story.

This video wall instantly sets the tone for a modern, globally connected banking experience.

LG digital signage is strategically placed in gathering areas, the café, and interactive kiosks to further promote the organization’s brand and services, provide self-service support, and showcase café menus.

Appspace and a BrightSign media player control digital signage and display content distribution.

Each technological design choice complements the modern banking aesthetic. The central atrium features a welcome desk, teller stations, and small-to-medium meeting rooms. And hoteling stations support mobile work and efficient use of space.

Collaboration spaces

Meeting spaces surround the reception area. This layout enables easy transitions from initial greetings to more private banking conversations.

AVI-SPL created a unified Zoom-enabled meeting experience throughout the facility with LG displays, Logitech Rally Bars, and Logitech Tap for Zoom Room control.

Phase 2: First floor – Intuitive, Standardized Boardrooms and Breakout Spaces

The first floor features large consultation rooms, flexible boardrooms, and open workstations. These areas support town halls, strategy sessions, and day-to-day teamwork.

Large Town Hall/Multipurpose space

Like the ground floor spaces, the large town hall/multipurpose space and other first-floor spaces use Zoom Room conferencing systems.

The large town hall room uses an HP Poly control panel for intuitive, seamless Zoom interaction. Epson projectors sit on a Draper lift and present content on a DA-LITE screen.

Q-SYS PTZ cameras, Sennheiser ceiling microphones, and Shure wireless microphones capture in-room meeting interaction. QSC ceiling speakers project remote attendee audio.

A Q-SYS AV-over-IP system, control processor, and touch panel collectively distribute media.

Together, this tech creates an intuitive and reliable hybrid meeting experience for users and IT.

Boardroom, large and small consultation spaces, and huddle areas

Legrand AV wall-mounted LG displays, Logitech Rally Bars, and Logitech Tap create a simple, consistent, and easy-to-manage collaboration experience.

This standardized approach supports productivity by minimizing adoption and start-up time.

The boardroom uses embedded Logitech Rally mic pods to ensure all participants can hear, regardless of where they are in the space.

Small meeting and huddle spaces feature Neatboards on rolling stands.

Sustainability Considerations in Every Step of the Process

Sustainability was a key pillar of every design and deployment choice behind the scenes.

AVI-SPL Middle East worked closely with HSBC to develop this solution, considering its total lifecycle impact on the environment.

Both organizations worked to ensure the tailored solution emphasized longevity and scalability to minimize waste and avoid premature upgrades.

HSBC UAE Onsite Managed Services Readily Available

The Jumeirah branch has access to dedicated Onsite Managed Services resources as part of HSBC UAE’s larger partnership with AVI-SPL.

“HSBC Jumeirah is very close to the HSBC Dubai tower, where our resources are located,” said Babu. “If an issue occurs, those resources are readily available to support the Jumeirah office.”

AVI-SPL Onsite Managed Services resources serve as an extension of the HSBC IT support team. These experts optimize HSBC systems through preventative maintenance and incident management and ensure output, metrics, and technological processes deliver a satisfying experience for HSBC employees and customers.

In addition to dedicated experts, HSBC has access to AVI-SPL’s 24/7 global remote help desk.

The Result: A Customer and Workplace Experience that Reflects HSBC’s Vision

HSBC Jumeirah has opened its refreshed branch.

The Jumeirah branch now operates as a seamless blend of digital convenience and personal connection.

Individuals can use interactive kiosks for everyday transactions. Or customers have the opportunity to meet with an agent in a dedicated space for more in-depth conversation.

The first-floor human-centric collaboration design provides employees with a consistent, modern, user-friendly workplace experience. Updated systems also make corporate events easier to host and more impactful.

This new setting serves as a regional benchmark for innovation that is aligned with HSBC’s global vision.

“We have a partnership built on trust,” said Babu. “HSBC has been pleased with every step of the process, from design to deployment and support. Based on that success, we’re planning similar projects across the UAE.”

HSBC echoes that sentiment.

“From our first conversation with AVI-SPL, it was clear we had a partner who truly listened. They took the time to understand not just our technical requirements, but how our people work, collaborate, and engage with our spaces. What they delivered has completely transformed our Dubai office. It’s not just more modern, it’s more connected, more intuitive, and more reflective of who we are as a brand.

The team was responsive, knowledgeable, and a pleasure to work with from start to finish. The attention to detail, especially in our boardroom and townhall spaces, has elevated how we run meetings and host internal events. Our colleagues love the new experience. It feels seamless and empowering. AVISPL didn’t just deliver a project, they helped us shape the future of our workplace.”

– Fady Samir, HSBC, Head of Real Time Communications, MENA & Türkiye

Ready to elevate your customer and workplace experience like HSBC? Connect with AVI-SPL Middle East to create a modern, people-first environment powered by future-ready technology.