Enterprise video is a holistic way to elevate video communication for internal and external audiences. One channel to support this strategy is remote or virtual event production.
Virtual events took off at the height of the COVID-19 pandemic. Broadcast solutions, services, techniques, and platforms were developed to help create virtual events that emulate traditional event experiences. However, organizations struggled to build quality virtual event experiences. Now that closures due to COVID have ended, customary events, trade shows, and town halls are back.
So, is there still value in virtual event production? Yes!
While in-person interaction is ideal, virtual events have allowed organizations, speakers, and audiences to connect from afar, share messaging from the comfort of a home, and reduce event costs. But it takes the right combination of resources and technology to deliver a unique and compelling experience. You can combine stellar video production teams, creatives, coaches, collaboration platforms, and personal webcams to create an engaging virtual event experience.
If you are considering making virtual events a more prominent part of your enterprise video strategy, here are five benefits of investing in virtual event production.
Reduced event cost and greater reach
Virtual events trade the cost of hosting an event at a physical location for leveraging collaboration applications, like Microsoft Teams Live Events, Cisco Webex Events, or Zoom Events. These platforms support multi-session, multi-day event management. By shifting from a physical location to the cloud, you can minimize costs or reallocate funds to other areas of your event, like user experience.
In addition to lower costs, you can also reduce the cost of attendance and reach more people. Individuals and organizations that normally attend events can afford to send more representatives to your virtual event, using funds initially meant for travel.
Platforms help drive business opportunities and elevate branding
You can customize collaboration platforms to feature large keynote event presentations or provide virtual huddle spaces. These virtual rooms make it easy to host one-to-one or one-to-a-few sessions where buyers, thought leaders, and sellers can connect.
In addition, your event and brand are no longer just associated with an event destination. You can consistently feature your brand or sponsor branding throughout your event platform for the duration of your event. And virtually, your brand and event content will continue to live on in on-demand viewing.
Event analytics reveal business and networking trends
Virtual event registrations and session sign-ups serve as live indicators of what is top of mind at your event and in the market. Real-time analytics allow you to mold your event for today and tomorrow, providing quality data and engagement information while helping your event serve as a conversion point for business development.
Interdepartmental connection and collaboration
Applications like Microsoft Teams Live Events, Cisco Webex Events, and Zoom Events support large-scale virtual tradeshow experiences. But these tools are also great for bringing large, global organizations together.
You can craft dynamic town hall broadcasts virtually or broadcast live from a production studio or stage with the help of a professional video production team. Senior leaders can be more transparent with their employees through live question-and-answer sessions not limited to the people sitting in a room or auditorium. Leaders can almost instantaneously interact, react, and communicate with individuals globally. And anyone can view or interact live or watch on-demand anywhere.
Quality production value, engagement tools, and live global interaction create a more personable experience.
Traditional event extension – going hybrid
These collective benefits showcase why investing in a virtual event is advantageous. As traditional events like large trade shows or company town halls have resumed, attendees and speakers unable to attend in person can still benefit by viewing an event live stream. And virtual thought leaders, with the help of a video production team, can confidently contribute to panel discussions with on-stage contributors. Also, sessions can be recorded for on-demand viewing later in the virtual event portal. On-demand access available after the event can also create an additional revenue stream.
In addition to thought leadership, the extended event experience, like an expo floor and event sponsorships, can be put in place to mimic what is on-site. These extra elements can ensure that experts and attendees get the most out of either experience. And your team boosts your event’s ROI.
Virtual event management and support of all sizes
As you visualize your enterprise video strategy, consider the benefits of remote and virtual event production. AVI-SPL’s technical experts provide hands-on session and platform support. And our team of video production experts at AVI-SPL VideoLink:
- Provide global video broadcasting capabilities
- Craft creative concepts and platform design for event presentation and branding
- Offer virtual presenter coaching to ensure they and their brand look good on-screen
- Embrace video production processes and redundancies that ensure a well-produced virtual or hybrid event
Contact us today for more on how we can make virtual event production a quality component of your enterprise video strategy.
