TAMPA, FL. — December 9, 2024 — AVI-SPL, the leading provider of global digital enablement solutions, today announces the appointment of Eric Barie as its new Senior Vice President of Marketing. In this key leadership role, Eric will spearhead the development and implementation of the company’s B2B marketing strategy, driving growth and strengthening AVI-SPL’s position as a global leader in digital enablement solutions.
With over 20 years of experience in B2B marketing and sales, Eric brings a wealth of knowledge and a proven ability to deliver impactful results. He has held senior leadership roles at industry-leading organizations, including TomTom, HERE Technologies, and Frontier Communications.
Throughout his career, Eric has demonstrated a remarkable ability to align marketing and sales strategies, improve customer acquisition, drive revenue growth, and optimize return on investment. His innovative approach and collaborative leadership style have consistently produced impactful outcomes for the organizations he has served.
“Eric’s deep experience, innovative approach, and collaborative leadership make him an outstanding addition to AVI-SPL,” said Dale Bottcher, EVP of Sales & Marketing. “His leadership will play a crucial role in ensuring our marketing efforts align seamlessly with our sales initiatives and long-term growth objectives. We are thrilled to welcome Eric to the team.”
In his new role, Eric will focus on aligning AVI-SPL’s sales and marketing efforts with the company’s short- and long-term growth plans. He will lead the charge in creating a cohesive and unified marketing strategy to support AVI-SPL’s diverse market footprint, enabling enhanced delivery of its world-class solutions and services on a global scale.
About AVI-SPL
AVI-SPL is a digital enablement solutions provider who transforms how people and technology connect to elevate experiences, create new value, and enable organizations to thrive and grow. We are the largest provider of collaboration technology solutions, which include our award-winning managed services. AVI-SPL’s highly-trained team works hand in hand with organizations worldwide – including over 86% of Fortune 100 companies – to strategize, design, deploy, manage, and support AV and UC solutions that are simple to use, scalable, serviceable, and measurable to ensure business objectives are achieved. Visit AVISPL.com to learn more, or connect with AVI-SPL on LinkedIn and X.
Media Contact:
Contact:
Nancy Lussier
Director, Campaigns and Content Strategy, AVI-SPL
Email: nancy.lussier@avispl.com