With quality information from your digital signage, you understand what your customers need. You also know how to create the kind of great experiences that build loyalty. Improve your digital signage management, and you’ll also know when there’s an issue with your displays.
During this webinar presented by Commercial Integrator, AVI-SPL, and Samsung, you’ll learn about the innovative ways digital signage is being used to connect with external audiences. You’ll also discover how to manage digital signage while providing your team with valuable performance data.
Jonathan Brawn of Brawn Consulting leads this event and dives into topics like:
- Analytics that optimize digital signage
- IoT and Big Data
- What visitors want to see
- Emerging trends like AI and facial recognition software and Wi Fi tracking
How to Manage Your Digital Signage
Today’s digital signage can be customized to your needs. Digital signage solutions are versatile, offering benefits like:
- Customize interfaces and bring live feeds to the screen
- Distribute content numerous displays at once from a remote location
- Schedule playlists based on conditions you decide beforehand – offering the ability to create rule-based marketing tactics in commercial spaces or even in your own building
Discover Samsung MagicINFO
Brawn then shifts to Samsung’s MagicINFO, a comprehensive digital signage management solution for data-driven marketing. MagicINFO makes it easy for businesses to create, schedule, and deliver dynamic content while empowering them with the insight they need to:
- Create, play, and manage content
- Deliver real-time data insights
- Analyze customer behavior
With MagicINFO, you’ll know who is watching what, how to analyze that information, and visualize it. With that business intelligence, you’ll know how to change your expand your digital signage systems. Brawn addresses MagicINFO’s::
- All-in-one workflow optimization
- Remote management – what Brawn calls the next evolution in content management
- Device management, which includes anticipating device issues
- Integrated analytics
- Full-featured API, Tizen app and W player, which uses web technology to create dynamic content
- Automation and centralized management
- DataLink – automatically collecting data from other sources
- MagicINFO Analytics and MagicINFO Insight
Download this Commercial Integrator and AVI-SPL Webinar With Samsung
Learn how to go from raw data to information that is ready to be viewed by your audience, while giving you a dashboard with detailed reports so you can gauge the impact of your content. Brawn took a number of questions at the end of his presentation, addressing topics like:
- The role of digital signage in COVID-19
- The benefits of machine learning in retail environments
- The maturity of machine learning
