The Strategic Account Management Association (“SAMA”) honored AVI-SPL with the award for being its 2021 Outstanding Mature SAM Program of the Year.

TAMPA, Fla. – May 24, 2021 AVI-SPL, a digital enablement services provider, was honored today by SAMA with the award for Outstanding Mature SAM Program of the Year. This is AVI-SPL’s third consecutive win, following two years of winning SAMA’s Outstanding Young SAM Program award where the organization recognized AVI-SPL’s Global Accounts Program.

The award recognizes AVI-SPL’s ability to grow its evolving Strategic Accounts programs to create measurable and meaningful value with strategic customers. AVI-SPL’s Strategic Accounts programs comprise its Global Account Management program and Enterprise Accounts Management program. According to SAMA, the annual Excellence Awards honor B2B companies who achieve unparalleled success at elevating relationships with key customers by solving their most critical business problems. Winners not only elevate their programs’ stature internally but also demonstrate to their clients their commitment to delivering a world-class customer experience. AVI-SPL’s Joe Laezza, senior vice president of strategic accounts, and Danielle Matteson, vice president of strategic accounts, received the honor during SAMA’s virtual annual conference on May 24.

“AVI-SPL remains committed to establishing and maintaining a trusted advisor partnership that results in measurable business outcomes for our most valued clients,” says Laezza. “This recognition further validates our unique and proven methodology as we continue to focus on helping our clients navigate the digitalization of their in-office and remote workforce to effectively operate in such unprecedented times.”

Through the stresses and uncertainties presented by the pandemic, companies have needed expert guidance and the solutions that keep them collaborating across the enterprise. AVI-SPL’s SAM program has helped its most valued global clients by leading strategic planning discussions focused on the most critical client business challenges, ranging from supporting work-from-home collaboration to redesigning the way people work as organizations plan for the return to the office.

“Many companies come to SAMA for help with establishing a strategic accounts program,” says Denise Freier, president and CEO of SAMA. “It’s incredibly hard to get a program off the ground, but once they do, they have an even bigger task: Scale the program and make sure it’s built for the long haul.”

“I’ve never seen a company evolve its SAM program as quickly and successfully as AVI-SPL, from its initial launch in 2018 to its win this year for Outstanding Mature SAM Program,” says Freier.

AVI-SPL is in esteemed company with this recognition. Past SAMA award winners include 3M, Merck, Hilton, Johnson Controls, and Pfizer.


AVI-SPL is a digital enablement solutions provider who transforms how people and technology connect to elevate experiences, create new value, and enable organizations to thrive and grow.  We are the largest provider of collaboration technology solutions, which include our award-winning managed services. AVI-SPL’s highly-trained team works hand in hand with organizations worldwide – including over 80% of Fortune 100 companies – to strategize, design, deploy, manage, and support AV and UC solutions that are simple to use, scalable, serviceable, and measurable to ensure business objectives are achieved. Visit to learn more, or connect with AVI-SPL on Twitter and LinkedIn.

About SAMA

Founded in 1964, the Strategic Account Management Association (SAMA) is a unique nonprofit association focused solely on helping to establish strategic, key, and global account management as a separate profession, career path and proven corporate strategy for growth.

With more than 11,000 members worldwide, SAMA offers unmatchable networking, research, training and professional development opportunities throughout North America and Europe designed to help you advance your SAM practice.

SAMA’s strength is our community of individual and company members. SAMA’s most valuable asset is our open peer-to-peer network of idea sharing.

Media Contact:
Anthony Salveggi
Manager, Portfolio Marketing, Corporate Communications | AVI-SPL



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